A simple fitness challenge.
Run by real people, not a company.
365 Challenge started in 2016 when a group of friends agreed to start recording their runs, swims and workouts and to set an annual target. It started as an excel sheet that got emailed around, and a Whatsapp group to provide support and encouragement. One thing led to another and the group grew organically, bringing in an extended group of friends and family members who all enjoyed being part of a community that was something a bit different. The group has a wide range of ages and abilities from hardcore cyclists and runners, to occasional joggers and dog walkers. We have never been only about the miles travelled - it's also about the personal journey and building a supportive community.
How to Play
365 is a year-long challenge. The goal is simple: keep moving, keep it sustainable, and enjoy doing it alongside other people. Your personal target is to reach 365 points between January 1st and December 31st 2026. This year's theme is Forever — it's our 10th birthday and we don't want it to stop here!
Points come from a mix of consistency, effort, and a few optional bonuses throughout the year. Activities are logged through Strava, which automatically syncs with the 365 Challenge platform.
Active Days + Activity Points + Monthly Bonus + Diamonds
Active Days
Active Days are the backbone of the challenge and they reward consistency. An Active Day is any day where you record 20 minutes or more of any activity in Strava.
1 Point Each
Earn 1 point for each Active Day you log.
12 Per Month Max
You can earn up to 12 Active Day points per calendar month.
No Stacking
Multiple activities on the same day don't stack for Active Day points.
Activity Points
On top of Active Days, you also earn points for the effort you put in. There is no monthly cap on Activity Points!
Running or Walking
½ point per km
Cycling
¼ point per km
Swimming
2 points per km
Workout
2½ points per hour
Games
2 points per hour
Note: a session under 20 minutes can still earn Activity Points, but it won't be classed as an Active Day.
Monthly Bonus & Diamonds
Monthly Bonus
Each month has a bonus activity to keep things interesting. Most months award a fixed 5-point bonus if you complete that month's focus activity.
Diamonds
Diamonds are optional extras worth 5 points each that you can complete at any point during the year. They encourage variety, adventure, and trying new things. Each can only be earned once per year.
If a full calendar month passes with no Active Days recorded at all, a −5 point penalty is applied for that month. Logging short activities under 20 minutes (even if you earn Activity Points) does not prevent this penalty — only Active Days do.
Additional Information
Create Groups
Set up your own groups and invite others to join by generating referral codes.
Unlimited Memberships
You can be a member of as many groups as you like.
365 Shop
The 365 Challenge Shop will be back this year with new gear!
Powered by Strava
We ❤️ Strava! 365 Challenge is powered by Strava, the social network for athletes. Their open API makes it possible for you to connect your Strava account and automatically sync your activities.
Not on Strava yet? Sign up free at strava.com